c(person("Lukasz", "Dziurzynski", role="aut"),
person("Edward", "Wadsworth", role="aut"), person("Peter",
"Fader", role="ctb"), person("Elea", "McDonnell Feit",
role=c("cre","ctb"), email="efeit@wharton.upenn.edu"),
person("Bruce", "Hardie", role="ctb"), person("Arun",
"Gopalakrishnan", role="ctb"), person("Eric", "Schwartz",
role="ctb"), person("Yao", "Zhang", role="ctb"))
This package contains functions for data preparation,
parameter estimation, scoring, and plotting for the BG/BB and
Pareto/NBD models.
Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader
[ctb], Elea McDonnell Feit [cre, ctb], Bruce Hardie [ctb], Arun
Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb]

c(person("Lukasz", "Dziurzynski", role="aut"),
person("Edward", "Wadsworth", role="aut"),
person("Peter", "Fader", role="ctb"),
person("Elea", "McDonnell Feit", role="ctb"),
person("Daniel", "McCarthy", role=c("aut","cre","ctb"),
email="danielmc@wharton.upenn.edu"),
person("Bruce", "Hardie", role="ctb"),
person("Arun", "Gopalakrishnan", role="ctb"),
person("Eric", "Schwartz", role="ctb"),
person("Yao", "Zhang", role="ctb"))
This package contains functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB, BG/NBD and Pareto/NBD models.
'bgbb.R' 'bgnbd.R' 'pnbd.R' 'dc.R' 'spend.R'
Lukasz Dziurzynski [aut],
Edward Wadsworth [aut],
Peter Fader [ctb],
Elea McDonnell Feit [ctb],
Daniel McCarthy [aut, cre, ctb],
Bruce Hardie [ctb],
Arun Gopalakrishnan [ctb],
Eric Schwartz [ctb],
Yao Zhang [ctb]

Implementing BTYD Models with the Log Sum Exp Patch
c(person("Lukasz", "Dziurzynski", role="aut"),
person("Edward", "Wadsworth", role="aut"),
person("Peter", "Fader", role="ctb"),
person("Elea", "McDonnell Feit", role="ctb"),
person("Daniel", "McCarthy", role=c("aut", "ctb")),
person("Bruce", "Hardie", role="ctb"),
person("Arun", "Gopalakrishnan", role="ctb"),
person("Eric", "Schwartz", role="ctb"),
person("Yao", "Zhang", role="ctb"),
person("Gabi", "Huiber", role=c("ctb", "cre"), email="ghuiber@gmail.com"))
Functions for data preparation, parameter estimation, scoring, and plotting for the
BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>),
BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and
Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
'data.R' 'BTYD.R' 'bgbb.R' 'bgnbd.R' 'pnbd.R' 'dc.R' 'spend.R'
Lukasz Dziurzynski [aut],
Edward Wadsworth [aut],
Peter Fader [ctb],
Elea McDonnell Feit [ctb],
Daniel McCarthy [aut, ctb],
Bruce Hardie [ctb],
Arun Gopalakrishnan [ctb],
Eric Schwartz [ctb],
Yao Zhang [ctb],
Gabi Huiber [ctb, cre]